Rio, Brazil --:--:--

Design System

Conceptual Redesign

New Design System to bring consistency across the company's projects. From scratch to the handoff file.

Design System — concept hero shot

Project overview

When I joined SUBSCRIBE, my first project was to start the company's Design System, which at the time struggled with quality and consistency.

Working close to the front-end team, we rebuilt the main components to be consistent, scalable and ready for every use case. Consistency, accessibility and smart variable control guided the process.

Situation

No Design System = inconsistency

The company operated for years without its own Design System, creating inconsistency across projects and usability that varied between internal areas of the site.

Task & action

Analysis of needed components and required interactions

Full mapping of recurring components, gathering expected interactions and defining a token foundation (color, typography, spacing) shared with the front-end team.

Results

A mature, evolving Design System, accelerating development and creating consistency across projects

A mature, continuously evolving Design System, accelerating development and ensuring visual and functional consistency across all of the company's projects.