Air New Zealand app redesign solving usability gaps.
With a passion for the airline industry, I saw the opportunity to redesign the Air New Zealand app during my exchange in New Zealand in 2014.
Using the app often, I identified UX behaviors that could improve in terms of flow, and visually adapt the language to the extraordinary natural beauty of New Zealand.
Situation
Multiple flows sending the user to external screens, design not reflecting the brand's scale, zero visual connection with the country's identity.
Task & action
Audit of the current experience, mapping friction points, and proposing a new information architecture and visual flows aligned with the brand.
Results
An end-to-end conceptual redesign: new flowchart, new IA and high-fidelity screens making the experience coherent with the brand's territory.
